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Title:[NEWS] Southwest Airlines: New Frequent-Flier Programme Starts on March 1
Post 1 [NEWS] Southwest Airlines: New Frequent-Flier Programme Starts on March 1 Jan 09,11 08:00 PM

News web:http://en.carnoc.com/list/12/12816.html
Source:Reuters
Author:Karen Jacobs
Subject Concerned:Airlines   

Southwest Airlines Co said it will launch a revamped frequent-flier programme on March 1 with no blackout dates or seat restrictions.

The discount carrier said on January 6 that the new program will award points based on airfare amounts and will allow frequent travellers to redeem points for international flights, hotel stays and gift cards at certain retailers.

Southwest, which said on its airline blog that the programme's overhaul was the biggest new product launch in company history, said it has eliminated blackout dates and seat restrictions. Points earned under the programme will not expire as long as there is activity in a 24-month time period.

The airline, which plans to acquire rival AirTran Holdings Inc to expand its presence in big U.S. East Coast markets and attract more business travellers, corporate passengers, said the new programme would also allow frequent fliers to buy points.

Shares of Dallas-based Southwest edged down 4 cents to US$13.27 in morning trading.
Post 2 Re:[NEWS] Southwest Airlines: New Frequent-Flier Programme Starts on March 1 2011-01-09 20:00:23.0
Seems like a fantastic news for Southwest's loyal customers!
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